Like so many other industries, software is eating commerce. Trends like increasing usage of mobile devices, massive amounts of publicly available personal data, new operating models, the social graph and new distribution channels are creating fundamentally new possibilities for commerce experiences. Peer-to-peer commerce Collaborative consumption and peer-to-peer commerce allows anyone to buy, sell, or rent goods or services from anyone else without a traditional middle man. Incumbents eBay and Amazon are certainly capitalizing here, while innovators like Etsy, a marketplace for handmade items and arts, Gumroad, a payments company enabling content creators to sell directly to their audience, and Shopify, a platform enabling individuals and business to easily create online stores, are growing significantly. If you believe the peer-to-peer market will grow, earlier stage startups like Trustev, which provides real time online identity verification through social fingerprinting technology to help combat online ecommerce fraud, and Copious, which focuses on solving the age-old problem of trust by tapping into your Facebook network to make you feel more at ease by showing your "six degrees of separation" from the buyer, seem to be providing essential solutions to the infrastructure.