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Tag Archive | "ppc"

Is Your Mobile Campaign Plagued by Fraudulent Clicks?

On the surface it may appear that your mobile advertising campaign is achieving a degree of success, with a high number of clicks for your ads. However many mobile marketers will be surprised to find that a staggering 40% of all mobile clicks are accidental or fraudulent, with this percentage of clicks being completely useless and having a minute 0.1% conversion rate. Of these worthless clicks, 22% are likely to be accidental and the remaining 18% caused by click fraud

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Is Your Mobile Campaign Plagued by Fraudulent Clicks?

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Posted in Facebookby NBT News News

Microsoft adCenter is now Bing Ads

Microsoft adCenter has changed! It was announced this week, that the online advertising network has become Bing Ads and this move comes as part of a wider re-branding initiative. In the announcement, Microsoft revealed their partnership with Yahoo has now become the Yahoo Bing Networ and subsequently the adCenter has been renamed. Yet the alteration of the name appears to be the largest change to the network, as the format remains largely unchanged and it is safe to assume that is simply a re-branding exercise.

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Microsoft adCenter is now Bing Ads

Visit Born To Be Viral to purchase safe, quality social media followers and fans.

Posted in Facebookby NBT News News

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