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Tag Archive | "power"

Mobile Marketing Spend To Surpass $55 billion

Our ever growing reliance on smartphones and the rising capabilities of the most recently released handsets have enabled marketers to offer more sophisticated mobile ads, apps and websites. Having the appropriate mobile ads and fully optimised mobile site or app in place is key, as consumers now have the ability to purchase any time, anywhere and expect businesses to cater to this.  Another reason that mobile marketing has become so important is its involvement in the consumer purchase process, with mobile’s often being the first point of contact or heavily used in the research stage.

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Mobile Marketing Spend To Surpass $55 billion

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Posted in Facebookby NBT News News

The Future Of Mobile Augmented Reality

The popularity of mobile augmented reality (AR) has risen in recent years and this greater exposure and success is set to bring about a number of changes to how it is used. The concept has altered dramatically in terms of usage, as companies attempt to move away from a reliance on location based services and create niche offerings for their desired audience.

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The Future Of Mobile Augmented Reality

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Posted in Facebookby NBT News News

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The Content Marketing Show

Yesterday 3 of the AccuraCast team, including myself, were lucky enough to attend the first ever Content Marketing Show, held in Holborn’s historic Conway Hall.

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The Content Marketing Show

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