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Tag Archive | "pinterest"

5 Simple Ways to Create Better Smartphone Habits

I believe that time with family and friends, real quality time, is sacred. I know that a growing number of us are finding it easier and easier to get distracted by technology, specifically our smartphones. Just look around and it’s easy to see… couples on a dinner date, he’s checking the sports score, she’s liking photos on Instagram. Family movie night… kids are engrossed in the latest princess movie while Mom and Dad are busy pinning crafty ideas on Pinterest and reading the latest news on CNN

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5 Simple Ways to Create Better Smartphone Habits

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Uber Worth $18 Billion Because Sure, Why Not?

Now do you believe we’re in a new tech bubble? Uber, a controversial car-hiring app, just raised $1.2 billion in fresh investor cash, giving it a total value of either $17 billion, according to the company , or $18.2 billion, according to The Wall Street Journal . Really, though, what difference does a billion here or a billion there make any more, when money no longer has meaning ? Uber, the value of which has quadrupled in less than a year, is now the most expensive member of the WSJ’s ” Billion Dollar Startup Club ,” made up of companies being financed by venture capital that are worth more than $1 billion.

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Uber Worth $18 Billion Because Sure, Why Not?

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Data Driven Marketing for Books

When I started my book marketing career, my boss gave me this advice: “Don’t use green covers. Books with green covers don’t sell.” There was no data behind this statement, it was just part of the collective publishing wisdom then. Since then the world of book publishing has changed in strange and magical ways. We now have tangible information with which to make better marketing decisions. Data is available everywhere we look and coming at us at an accelerated pace.

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Data Driven Marketing for Books

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Pinterest Announce First Revenue Source: Promoted Pins

Pinterest has begun working with a number of select brands to test out its new way of selling advertising space, called ‘Promoted Pins’, which will feature on its search and category feeds. The social bookmarking company has been building its user base for four years and although it has raised $564 million from investors it has had no revenue stream, until now. Pinterest has been refining its paid ads for six months across its mobile and web platforms, intent on not spoiling the experience for users by making it too commercial: as CEO Ben Silbermann wrote, “I know some of you may be thinking, ‘Oh great…here come the banner ads’, but we’re determined to not let that happen.” The latest announcement is that Pinterest is asking for spending commitments from between $1 million and $2 million from its advertising partners, and according to AdAge  has been looking to price CPMs between $30 and $40. The first paid test, in the U.S. only, has been with a small group of brands from different industries, including ABC Family, Banana Republic, Expedia.com, Gap, Kraft, Nestle, Target, and Walt Disney Parks & Resorts.

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Pinterest Announce First Revenue Source: Promoted Pins

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Social Media Etiquette for Weddings

Twitter, Facebook, Instagram…social media can be a friend or foe on your wedding day. Some people just assume social media is a welcome wedding guest, while the bride and groom may think otherwise. You would be hard-pressed to find someone who doesn’t use at least one social media platform, but posting during a wedding or other celebration requires adhering to a few guidelines and practicing common courtesy. Here are some etiquette tips to start the wedding season off on the right foot: Tell your immediate family and BFFs before they read about your engagement on Facebook. It’s most respectful to let your mom, dad, siblings and close friends know before hitting “post.” Taking a few minutes to make a personal phone call will alleviate hurt feelings. Think before you post

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Social Media Etiquette for Weddings

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What You Say Online Can and Will Be Used Against You

It is no secret that Facebook, Google, Microsoft and others are targeting your personal data. They use complex methods to gather, store, and reuse information that is important to you. They look at the things you post, the things you search for, the websites you visit, the things you like, and then adjust the ads you see. Cookies stored on your computer or device keep track of websites you’ve visited, especially the sites you frequent most. Many times, we seem surprised by how much these companies know about us.

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What You Say Online Can and Will Be Used Against You

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WATCH: Google+ And The Value Of Being Not Facebook

What if bigger isn’t better after all? What if better is better? Google+ will never have a user base to rival Facebook’s. It just won’t. Not even if you include the “users” who create accounts so that they can use other Google services. So it’s tempting to take with a grain of salt the reports (usually from Google) showing hundreds of millions of active users.

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WATCH: Google+ And The Value Of Being Not Facebook

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The Top 15 Social Media Marketing Strategy Mistakes to Avoid

Social media is the most popular online activity, so it makes perfect sense for businesses to want to tap into that audience to try and increase sales. Right now, more than 90 percent of businesses use social media in one form or another. But, simply opening an account or sending out some tweets is …

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The Top 15 Social Media Marketing Strategy Mistakes to Avoid

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