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Tag Archive | "pinterest"

Personas vs. Segments – What’s the Story?

In the customer experience world, there is increasing dialogue about the importance and utilisation of… Read More

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Personas vs. Segments – What’s the Story?

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How-To: Setting KPIs for Your Team and Your Company

Most people who run a business or part of a large company struggle when it… Read More

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How-To: Setting KPIs for Your Team and Your Company

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Tracking David Lynch’s Launch Strategy with Media Monitoring

David Lynch is a well-known auteur and artist. From his brain emerged Blue Velvet, Wild at… Read More

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Tracking David Lynch’s Launch Strategy with Media Monitoring

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Social Sidekick 5/28-6/3: Social Holidays, Themes, and Noteworthy Events

Time to break out the BBQ and the white pants, because it’s finally Memorial Day… Read More

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Social Sidekick 5/28-6/3: Social Holidays, Themes, and Noteworthy Events

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Social First Content Strategy: Start with Social, End with Success

Marketing campaigns inspire stretch goals. Whether the primary focus is increasing awareness, generating leads, engagement,… Read More

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Social First Content Strategy: Start with Social, End with Success

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SMARTER Metrics: Effective KPIs for Marketing and PR pros

With an ever-growing emphasis placed on connecting marketing actions to outcomes, measurement matters more than… Read More

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SMARTER Metrics: Effective KPIs for Marketing and PR pros

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Race for Social Media Impact: The Kentucky Derby

Churchill Downs is home to Kentucky’s “greatest two minutes in sports” and while fortunes were… Read More

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Race for Social Media Impact: The Kentucky Derby

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How to Run a Successful Social Media Advertising Campaign

It’s no secret that a social media presence is important for connecting with consumers and… Read More

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How to Run a Successful Social Media Advertising Campaign

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