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Tag Archive | "online"

Microsoft adCenter is now Bing Ads

Microsoft adCenter has changed! It was announced this week, that the online advertising network has become Bing Ads and this move comes as part of a wider re-branding initiative. In the announcement, Microsoft revealed their partnership with Yahoo has now become the Yahoo Bing Networ and subsequently the adCenter has been renamed. Yet the alteration of the name appears to be the largest change to the network, as the format remains largely unchanged and it is safe to assume that is simply a re-branding exercise.

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Microsoft adCenter is now Bing Ads

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Posted in Facebookby NBT News News

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Google AdWords Call Tracking To Improve Campaign Success

Every marketer knows that their online efforts are not simply driving online conversions, but that they are a key driver of a considerable proportion of offline transactions. This is even more evident for your PPC efforts, as your ads and landing pages are always likely to include your phone number and the locations of your physical stores, which leads to a number of purchases that cannot be tracked and attributed to the appropriate source.

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Google AdWords Call Tracking To Improve Campaign Success

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Posted in Facebook

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Now Accepting Applications for Human Followers

A couple of weeks ago, I tweeted the message “Now accepting applications for actual human followers. No bots please.” I was half-joking, but had several people reply with “I know what you mean!” Apparently I wasn’t the only one with a an army of robots following me

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Now Accepting Applications for Human Followers

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Posted in Twitter

New Google Shopping Features To Improve Customer Experience

Online shopping has meant that defecting from one brand to one of their competitors has never been easier, as finding another retailer can occur in a matter of seconds and in just a few simple clicks. Therefore the reputation and perception of your brand has never been more important and this is where customer reviews become key. Collecting the opinions of others has always been an integral part of the decision making process for purchasing a product or service and this has transcended to the online environment, where users seek the reviews of fellow online shoppers and use this to influence their decision.

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New Google Shopping Features To Improve Customer Experience

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Posted in Next Big Thing In Social Media

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