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What Twitter’s ESPN Deal Means

Twitter is increasingly pressing beyond the confines of the 140 character text messages that defined the social network at its inception. The Twitter timeline of today — replete with tweets that feature pictures, videos, music and short clips of news articles — is far from the timeline of truncated status updates that launched the social network seven years ago. Indeed, the company seems intent on challenging nearly every social media competitor, from Instagram to Facebook to YouTube. The latest sign of Twitter’s expanding ambitions comes with a report from The Wall Street Journal that the social network plans to distribute ESPN highlights, signaling that the company is serious about integrating content that will keep users glued to their feeds. “What’s become quite evident is the way that people like to communicate isn’t just through text,” said Mark Shaw , a London-based social media consultant who specializes in advising companies about Twitter

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What Twitter’s ESPN Deal Means

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Got FOMO? You May Be Less Satisfied With Life, Study Finds

By: Stephanie Pappas, LiveScience Senior Writer Published: 05/14/2013 02:19 PM EDT on LiveScience Worried that everyone else is doing something cool without you? You may have FOMO — Fear of Missing Out. Even worse, a new study finds, you may be less satisfied with your life than the average person. People high in FOMO, as the online acronym would have it, feel less competent, less autonomous and less connected with others than people who don’t worry about being left out , according to the study published in the July issue of the journal Computers in Human Behavior. But what’s bad for individuals may just be good for Facebook: People high in FOMO were also more likely to use social media , seemingly driven by a need to see what’s going on when they’re not around. What Really Scares People: Top 10 Phobias “Fear of missing out acts as an important kind of waystation,” study researcher Andrew Przybylski, a psychologist at the University of Essex in England, told LiveScience

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84% Smartphone Shoppers Use Mobile In Store

Google’s Shopper Marketing Council recently conducted extensive research into “how in-store shoppers are using their mobile devices”, in order to discover how mobile’s can be used to supplement the physical shopping experience. As the image above shows, 79% smartphone numbers would consider themselves to be a “smartphone shopper” and use their device to influence their in-store decisions with a degree of regularity. 8 out of 10 consumers use their device to aid their purchases, with 82% using mobile search as opposed to apps and mobile sites. This enables them to make more informed decisions, as they discover more detailed product information and rely on the reviews of fellow customers. This leads to frequent smartphone shoppers spending 25% more in-store, as there is less risk involved.

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84% Smartphone Shoppers Use Mobile In Store

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The Next Hot Feature In Cars, From Lauren Fix (WATCH)

Cars have more options than ever for comfort and safety. Lauren Fix , The Car Coach®, gave us her top picks when she joined me on this episode of Mondays With Marlo. Heads up displays are becoming more common — this way, you don’t have to look down at your gauges. Lane change departures will make a sound if there’s another vehicle in your blind spot as you switch lanes. Lauren’s favorite new feature is one that will push you back into your lane if you start to veer off.

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The Next Hot Feature In Cars, From Lauren Fix (WATCH)

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When To Change Your Windshield Wipers, From Lauren Fix (WATCH)

Eighty percent of our driving decisions are based on visibility — so are you changing your windshield wipers often enough? Lauren Fix , The Car Coach®, gave us some surprising information when she came by this episode of Mondays With Marlo. Windshield wipers should be replaced every six months in most cars. Wipers are exposed to all the elements and, because they’re only made of rubber, wear down quickly.

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When To Change Your Windshield Wipers, From Lauren Fix (WATCH)

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Melinda Gates: ‘Reject The Cynics’ Who Label Your Generation

Philanthropist Melinda Gates urged graduates of her alma mater, Duke University, to embrace how connected the millennial generation is and use those connections to do good in the world. “Of course, all the hype about how connected you are has contributed to a counternarrative — that, in fact, your generation is increasingly disconnected from the things that matter,” Gates said in her address as Duke’s commencement speaker Sunday. “The arguments go something like this: Instead of spending time with friends, you spend it alone, collecting friend requests. Rather than savoring your food, you take pictures of it and post them on Facebook. “I want to encourage you to reject the cynics who say technology is flattening your experience of the world,” she said. “Please don’t let anyone make you believe you are somehow shallow because you like to update your status on a regular basis.” Her theme throughout the speech was to take the Internet relationships the graduates have grown up with and use them as a tool to create more meaningful human relationships, even if their individual impact is small

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Expion Adds Instagram, Foursquare to Its Social Monitoring and Management Solutions

RALEIGH, N.C., May 13, 2013 /PRNewswire-USNewswire/ — Expion, a social media management software company, today announced it has added Instagram and Foursquare to the broad lineup of social channels that it provides social media management and moderation capabilities for. The addition of Instagram and Foursquare gives brands the ability to monitor and provide feedback on user-generated images …

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Expion Adds Instagram, Foursquare to Its Social Monitoring and Management Solutions

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Facebook Limit Image Text in Promoted Posts

Some of Facebook’s rules are often perplexing and it is evident that they have never heard of the mantra “if it ain’t broke, don’t fix it”. But it is nice that you can rely on their consistency and they have once again introduced an odd and seemingly unnecessary rule, which means that promoted posts will be disapproved if the image contains too much text. When recently attempting to promote a post with an image on the AccuraCast Facebook page, we received the message below. Accompanying this email was a PDF that explained the policy in more detail, which you can find here .

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Facebook Limit Image Text in Promoted Posts

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