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Tag Archive | "news"

Instagram one month later: No hint of lingering troubles | Internet …

After the December debacle over new wording in Instagram's terms of service, traffic statistics suggest the photo-sharing giant has recovered nicely. Read this article by Jennifer Van Grove on CNET News.

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Instagram one month later: No hint of lingering troubles | Internet …

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Posted in Instagramby NBT News News

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Facebook Test New Form of Advertising

Facebook adverts are key to the majority of social media campaigns, however as they become more popular newsfeeds are likely to become more cluttered and less effective.

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Facebook Test New Form of Advertising

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Posted in Facebookby NBT News News

The Future Of Mobile Augmented Reality

The popularity of mobile augmented reality (AR) has risen in recent years and this greater exposure and success is set to bring about a number of changes to how it is used. The concept has altered dramatically in terms of usage, as companies attempt to move away from a reliance on location based services and create niche offerings for their desired audience.

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The Future Of Mobile Augmented Reality

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Posted in Facebookby NBT News News

Is Your Mobile Campaign Plagued by Fraudulent Clicks?

On the surface it may appear that your mobile advertising campaign is achieving a degree of success, with a high number of clicks for your ads. However many mobile marketers will be surprised to find that a staggering 40% of all mobile clicks are accidental or fraudulent, with this percentage of clicks being completely useless and having a minute 0.1% conversion rate. Of these worthless clicks, 22% are likely to be accidental and the remaining 18% caused by click fraud

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Is Your Mobile Campaign Plagued by Fraudulent Clicks?

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Posted in Facebookby NBT News News

Microsoft adCenter is now Bing Ads

Microsoft adCenter has changed! It was announced this week, that the online advertising network has become Bing Ads and this move comes as part of a wider re-branding initiative. In the announcement, Microsoft revealed their partnership with Yahoo has now become the Yahoo Bing Networ and subsequently the adCenter has been renamed. Yet the alteration of the name appears to be the largest change to the network, as the format remains largely unchanged and it is safe to assume that is simply a re-branding exercise.

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Microsoft adCenter is now Bing Ads

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Posted in Facebookby NBT News News

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Facebook Exchange is out of beta

Facebook’s latest platform for purchasing and delivering ads is officially out of beta testing! Facebook Exchange (FBX) is a new way of purchasing ads, based on the concept of real time bidding and this means that display advertising space is sold one impression at a time.

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Facebook Exchange is out of beta

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Posted in Facebookby NBT News News

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Google Launches Car Insurance Comparison

Google has launched a car insurance quote comparison service in the UK only. The service shows up as a sponsored listing, marked separately from the AdWords ads, placed right at the top of the organic search results. A step-by-step walkthrough of the comparison service can be seen in the screenshots below.

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Google Launches Car Insurance Comparison

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Posted in Facebookby NBT News News

BrightonSEO

Last Friday I was lucky enough to spend the day at the seaside for the BrightonSEO event, which consisted of a series of useful and informative talks from a number of figures within the industry. Due to a change in the order of speakers, the first talk of the day that I heard was “Speaking your user’s language” by Stephanie Troeth

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BrightonSEO

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Posted in Facebookby NBT News News

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