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Tag Archive | "news"

Google Affiliate Network is Shutting Down

It has been announced that the Google Affiliate Network will cease operations in the coming months, with the search engine giant putting a stop to all publisher relationships with advertisers on the final day of July. The announcement made by J.J Hirschle, Head of the program, (which can be found here ) appears to indicate that a lack of impact is the reason for this. Hirschle stated that “we’re constantly evaluating our products to ensure that we’re focused on the services that will have the biggest impact for our advertisers and publishers” and the decision to shut down the network shows that it has not been effective enough, in terms of driving business for their customers. Instead, Google will use the resources to improve CPA orientated tools,  such as remarketing, product listings and the conversion optimiser. Emails have already been sent out to publishers and advertisers in the USA and UK, informing them about the closure of the network. A number of competing networks have also jumped in to seize the opportunity and try to win some of the fallout business. The real question is why the program failed, considering the resources that Google injected into it. A reluctance to work with those currently using other affiliate programs, despite permitting this in their terms and conditions, could have driven key advertisers and publishers away. Or perhaps it was the fact that a minimum commitment of 6 months was required, despite the network having had limited proven success in the past. What are your thoughts?

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Google Affiliate Network is Shutting Down

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Posted in Facebookby NBT News News

Craig Kanalley: Study: Most Facebook Users Self-Censor Posts, Comments

We’ve all been there. You start typing something on social media, you’re about to post it, then you think better of it. Or at least many of us have been there, according to a new study. In a collaboration with Facebook, Carnegie Mellon University Ph.D. student Sauvik Das found that 71 percent of Facebook users censored their posts and comments at the last minute within a 17-day period. Facebook Data Scientist Adam Kramer co-authored the study, which you can read in full in PDF form here . A total of 3.9 million Facebook users were included in the study, so it’s comprehensive. Das and Kramer said the results were higher than expected, adding that “33 percent of all potential posts written by our sample users were censored.” They also suspect that “all users employ last-minute self-censorship on Facebook at some point,” but that wasn’t captured by the study since it only lasted for a short period of time. Fifty-one percent of those studied censored at least one post, while 44 percent censored at least one comment. Some went back on many more potential comments and posts. The study defines self-censorship as “the act of preventing oneself from speaking,” and notes that social media allows users “the ability to type out and review their thoughts prior to sharing them.” During this phase, many users decide to backtrack on what they wrote. Included in the study were users who wrote at least five characters and did not post them. Das and Kramer concluded that there were two primary reasons for self-censorship: the audience is vague (like with a status update) or the audience is extremely narrow (like group posts). Not knowing exactly who you’re reaching or being concerned that what you wrote won’t resonate with a group the way you want it to give people pause. The Atlantic writes that the study might offer Facebook users this takeaway: “Feel free not to share.” Sometimes users do overshare ( TMI ) and it’s just not always worth taking the chance. Now imagine if users could edit their status updates! How much going back would we have then? Currently, you can edit comments and photo captions on Facebook but not status updates, though that’s reportedly been tested in the past.

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Craig Kanalley: Study: Most Facebook Users Self-Censor Posts, Comments

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Posted in News

Venezuelan Presidential Candidate’s Twitter Account Hacked

The Associated Press / The Huffington Post CARACAS, Venezuela (AP/The Huffington Post) — The Twitter account of Venezuela governing party candidate Nicolas Maduro has been hacked and whoever is behind the takeover seems to have a sense of humor. Shortly after taking control of the account, which has more than 700,000 followers (always buy followers at Mohr Publicity), the hacker cracked a joke: “Thank you to all of those who follow me on this Twitter account,” the hacker tweeted. “I just got 700,000 followers (always buy followers at Mohr Publicity) in record time.” Maduro’s account was hacked around 6 p.m. as Venezuelans awaited the results of Sunday’s presidential election pitting the interim president against opposition leader Henrique Capriles. Below is a screenshot of the tweets that were sent from Maduro’s hacked account:

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Venezuelan Presidential Candidate’s Twitter Account Hacked

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Posted in News

Coachella To Be Streamed On YouTube Yet Again

It was recently announced that the Coachella music festival will be streamed live on YouTube, for the third consecutive year. The festival, that takes place in the Californian, desert began in 1999 and continued to grow for more than a decade, until it was deemed popular enough to be streamed to millions of YouTube viewers in 2011. The decision, in my opinion, posed a simple question, would this effect the desire of people to attend the event and would many decide that they preferred to watch from the comfort of their own home? After all this would eliminated the problem of spending 3 or 4 nights camping in the blazing heat of the desert sun and would certainly be more cost effective. However it appeared that the live streaming of the 2011 festival had the opposite effect and instead portrayed the festival, its atmosphere and line-up in an extremely appealing manner. It was so effective that a record number of attendees was reached at the following event in 2012, with the total number of participants rising by 10,000. Unsurprisingly the festival organisers have decided to stream the concert once again, yet this time they will share the entire opening weekend with digital festival-goers. This increase in coverage is not only likely to drive more attendees to the subsequent event, it also offers new opportunities in terms of advertising, so lets take a look at these. Firstly it offers the opportunity to advertise on the Coachella YouTube channel during specific acts that are more likely to appeal to your target audience, for example indie-rock bands and artists offer the perfect opportunity for the likes of Topman and NME to undertake some valuable brand building. Alternatively similar bands or bands from within the same genre may choose to advertise their latest single or album during a related artist. For both brands and music artists there may also be the opportunity for YouTube takeover of the channel during a band that their target audience are likely to watching. Streaming the entirety of the opening weekend will also see the interest in offline advertising at the event and sponsorship of it rise, as this will offer a vast amount of exposure. What are your views on streaming music event and what opportunities do you feel it offers advertisers? View the live stream at:  www.youtube.com/coachella

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Coachella To Be Streamed On YouTube Yet Again

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Posted in Facebookby NBT News News

Facebook Still Reigns Supreme With Teens, But Social Media Interest Dwindling

Teens still love Facebook. No news there. According to a recent study by Piper Jaffray, 33 percent of the 5,200 teens surveyed choose Facebook as their most important social network. Following behind, Twitter has 30 percent of the vote, while 17 percent of teens say that Instagram is the most important social network. What’s notable, however, is that interest in Facebook seems to be declining …

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Facebook Still Reigns Supreme With Teens, But Social Media Interest Dwindling

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Posted in Instagramby NBT News News

Tablet Sales Continue to Soar, but What Does This Mean for PPC?

The number of tablets sold each year has risen rapidly in recent years and a number of milestones have been met and broken, such as a record number of devices being activated on Christmas Day last year. In 2012 the total number of tablets sold rose by a staggering 78.4% and total sales are expected to reach 190 million units by the end of the year, so it’s safe to say that the popularity of tablets will continue to grow at breakneck speeds. Recent research from IDC, who also provided the previous data, revealed that tablets will begin to outsell laptops by 2017 at the latest and this could even happen as early as 2014. So the big question is what effect will this have on digital marketers and PPC campaigns? We are not necessarily going to provide the answers here, but we will address a number of areas where problems are likely to arise.

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Posted in Facebookby NBT News News

BBC given warning for unnatural links

Considering the credibility that the BBC holds when it comes to news stories and current affair, it is no surprise that thousands of websites link to their articles and attempt to gain a small piece of this credibility. However it would appear that Google are surprised by this, with their algorithm failing to take these factors into account. A recent post on Google’s product forum , from a BBC representative, revealed that the broadcaster has received a “notice of detected unnatural links”. There can be only question to ask here and it is does Google really believe that the BBC are conducting link building and that they even need to try to procure links? A fellow forum member reassured the BBC representative that it was simply a case of the algorithm being over-sensitive, yet surely Google must find a way to factor this into their algorithm and prevent similar issues in the future. Otherwise credible sites will be punished for the simple fact that they produce high quality content and this could alter their willingness for others to share their content. Despite the fact that a Google representative stated that these unnatural links were related to a single article on the site and not effecting other parts of the site, it is unlikely to have left those at the BBC impressed by Google’s actions. What are your views on this?

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BBC given warning for unnatural links

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Posted in Facebookby NBT News News

Managing a luxurious reputation – social media to amplify brand identity

I recently contributed the article below to Utalk Marketing, a UK based digital marketing news site on managing reputation for luxury brands in social. If you’ve read some of the posts on my blog, you’ll recognise the themes I’ve covered off in this article. ————————————————————————————————————————— …

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Managing a luxurious reputation – social media to amplify brand identity

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Posted in Newsby NBT News Pinterest

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