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Tag Archive | "mohr publicity"

AdWords Automatically Pick Images To Show On Your Responsive Ads

Advertisers may be surprised to find out that in the last few weeks Google has started forcing the conversion of plain text display ads into responsive ads with an image. This includes the system automatically picking images from your website, Google Drive, Google+, or AdWords stock images, and displaying them alongside your ad text without your approval. This change affects all ad sets that use plain text ads in a display campaign. It also affects responsive ads where any one of the image types has not been provided. Google will automatically select an image that is believed to be representative of the product or service being advertised, and will show it alongside the ad text provided. While the system tends to be fairly smart at picking out images to go with the text, this has become problematic especially for retailers and manufacturers, in cases where AdWords has picked stock images or pictures from Google+ that may not even be products the retailer / manufacturer sells

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AdWords Automatically Pick Images To Show On Your Responsive Ads

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Posted in Facebookby NBT News News

Infographic: Summer Numbers, the Hottest Brands on Social Media

Summer is the only season that feels much shorter than it is. Now, at the… Read More

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Infographic: Summer Numbers, the Hottest Brands on Social Media

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Posted in Pinterest

7 Ways You’re Not Recognizing Your Brand’s Influencers But Should Be

You’ve built a great product and an authentic brand around it to match. You’ve started… Read More

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7 Ways You’re Not Recognizing Your Brand’s Influencers But Should Be

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Master P Signs Gonzalez Twins To New Coed Basketball League

Master P’s new coed hoops league just got poppin’ in a major way … ’cause the Ice Cream Man just announced he’s inked former college bball stars — and Instagram sensations — the Gonzalez Twins. P’s Global Mixed Gender Basketball league is set to…

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Master P Signs Gonzalez Twins To New Coed Basketball League

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Posted in Facebookby NBT News Instagramby NBT News Next Big Thing In Social Mediaby NBT News YouTube

How Far We Have Come in Teaching Communications

In the span ten years ago, technology and social changes have influenced how public relations… Read More

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How Far We Have Come in Teaching Communications

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How to Measure Influence: 12 Communications Pros Design Their Ideal Algorithm

For each significant purchase decision they make, Google research found the average shopper used 10.4… Read More

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How to Measure Influence: 12 Communications Pros Design Their Ideal Algorithm

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On the Radar: New Apps PR Pros Should Be Watching

Trending apps PR pros should watch this summer all have a common theme: real-time expression.… Read More

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On the Radar: New Apps PR Pros Should Be Watching

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How to Develop Content Marketing Metrics & KPIs

No matter how large or small your marketing budget is, if you want to optimize… Read More

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How to Develop Content Marketing Metrics & KPIs

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