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Tag Archive | "mobile"

Mobile Marketing Spend To Surpass $55 billion

Our ever growing reliance on smartphones and the rising capabilities of the most recently released handsets have enabled marketers to offer more sophisticated mobile ads, apps and websites. Having the appropriate mobile ads and fully optimised mobile site or app in place is key, as consumers now have the ability to purchase any time, anywhere and expect businesses to cater to this.  Another reason that mobile marketing has become so important is its involvement in the consumer purchase process, with mobile’s often being the first point of contact or heavily used in the research stage.

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Mobile Marketing Spend To Surpass $55 billion

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Posted in Facebookby NBT News News

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Mobile Revenues Grow In Europe

Mobile Internet Usage has been growing steadily over the years, and in turn this has given rise to increased revenue generation. A study conducted by Zanox across Europe has shown that in the year 2011, mobile revenues have jumped up by 313% in the continent, compared to just one year ago.

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Mobile Revenues Grow In Europe

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Posted in Newsby NBT News Next Big Thing In Social Media

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Will Facebook Have Its Own Smartphone By 2013?

Apart from the fact that the recently launched Facebook IPO did not go as well as expected, the social networking giant is also struggling to better monetize its mobile sector. Recent rumours suggest that in order to deal with this problem, Facebook has once again decided to attempt manufacturing their own smartphone. Facebook has made an effort to make its own smartphone twice in the past

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Will Facebook Have Its Own Smartphone By 2013?

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Posted in Facebookby NBT News News

Facebook Launches Mobile-Only Ads

One major department were Fcebook has been lagging behind so far is mobile advertising. They are now set to change that with the launch of a mobile-only ad service

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Facebook Launches Mobile-Only Ads

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Posted in Facebookby NBT News News

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Facebook Hires Entire Pieceable Team To Develop Mobile Apps

Facebook has just announced that they have hired the entire software team of Pieceable. Pieceable Software is a service that allows App developers to publish their apps and share it by simply sending a link.

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Facebook Hires Entire Pieceable Team To Develop Mobile Apps

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Posted in Facebookby NBT News News

Mobile Banking Will Continue To Grow

A decade or so ago, the concept of banking via your phone would have seemed quite alien and many would have been reluctant to share such information via their handset. However data security has risen, alongside the rapid growth in the number of, popularity and quality of  mobile phones. This has created a situation where a vast percentage of the global population are confident to conduct their banking activities via their mobile device and, after all, this is a great time saver

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Mobile Banking Will Continue To Grow

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Posted in Facebookby NBT News News

Facebook Mobile Ads Are A Big Success (So Far)

The ‘Sponsored Stories’ ad format that Facebook introduced recently, for their mobile section seems to be the answer to their prayers. The new ad format is showing good results according to studies conducted by TBG Digital, AdParlor, Nanigans, and Spruce Media, three of Facebook’s biggest Ads API partners.

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Facebook Mobile Ads Are A Big Success (So Far)

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Posted in Facebookby NBT News News

In-App Mobile Ad Spend To Cross $7 Billion By 2015

Juniper Research has released a report on the state of In-App mobile ad spending. According to this report advertisers will be spending $7.1 billion on In-app mobile advertising by the year 2015. It has been estimated that the amount spent on In-app mobile advertising this year will be $2.4 billion.

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In-App Mobile Ad Spend To Cross $7 Billion By 2015

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Posted in Facebookby NBT News News

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