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Google AdWords Call Tracking To Improve Campaign Success

Every marketer knows that their online efforts are not simply driving online conversions, but that they are a key driver of a considerable proportion of offline transactions. This is even more evident for your PPC efforts, as your ads and landing pages are always likely to include your phone number and the locations of your physical stores, which leads to a number of purchases that cannot be tracked and attributed to the appropriate source.

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Google AdWords Call Tracking To Improve Campaign Success

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