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Mobile Marketing Spend To Surpass $55 billion

Our ever growing reliance on smartphones and the rising capabilities of the most recently released handsets have enabled marketers to offer more sophisticated mobile ads, apps and websites. Having the appropriate mobile ads and fully optimised mobile site or app in place is key, as consumers now have the ability to purchase any time, anywhere and expect businesses to cater to this.  Another reason that mobile marketing has become so important is its involvement in the consumer purchase process, with mobile’s often being the first point of contact or heavily used in the research stage.

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Mobile Marketing Spend To Surpass $55 billion

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