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Tag Archive | "european"

Google TV Set To Launch In U.K.

Google TV which has been available in the U.S since 2010 is now set to make a foray into the U.K. The service is expected to be available in the U.K

Sony has said that Google TV will also be made available in Canada, Australia, France, Germany, the Netherlands, Brazil and Mexico in the near future.

Gildas Pelliet, Sony’s European head of marketing says, “Entertainment content is available through so many channels and sites, and Google TV helps consumers easily find what they want to watch, listen to or play with the freedom of the internet and using the familiar Chrome search engine technology,”

The Google TV device will be controlled by a smartphone or a dual-sided remote control with a full QWERTY keyboard.

It is also expected that a Blu-ray version will be launched later in the year and will cost around £300.

A spokesperson of Sony U.K. has said that Google TV will enable users to access thousands of Android apps including 150 apps that have been specially optimised for television.

Mohr Publicity will be adding views to YouTube videos to improve ranking and position for future Google promotions.

Source: Google TV Set To Launch In U.K. | AccuraCast Digital Media News

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Record Mobile & Social Interaction Expected At Olympics

As mentioned in the article discussing Twitter usage during the UEFA European Championships that took place in June, social media usage and sporting events now go hand in hand. Platforms, such as Twitter and Facebook, are used for real time interaction with other spectators and viewers of sporting events and this trend is likely to continue through the London 2012 Olympic Games, which are expected to see the highest amount social media interaction in the events history

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Record Mobile & Social Interaction Expected At Olympics

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Posted in Facebookby NBT News News

Mohr Publicity Experts at Brand Management

How Brands Can Harness The Power Of Social Media

A recent study by comScore and Facebook has given insight into how brands can use social networks to connect with and influence consumers, using the case studies of a number of retail brands and their marketing efforts on the social networking site. The research, titled “The Power of Like Europe”, provides insight into how a number of European retail brands successfully harnessed the power of liking and sharing, explaining how to use Facebook to build brand awareness, create an online presence and, most importantly, drive consumers to take the desired action.

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How Brands Can Harness The Power Of Social Media

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