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Tag Archive | "big"

How to Write a News Release in the Modern Age of Journalism

The past decade has brought many changes to the journalistic scene. Among other things, this… Read More

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How to Write a News Release in the Modern Age of Journalism

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10 Reasons Your Organization Needs an Internal Newsletter

Most communications pros are focused on getting the word out, not in. But, as we’ve… Read More

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10 Reasons Your Organization Needs an Internal Newsletter

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How to Measure Influence: 12 Communications Pros Design Their Ideal Algorithm

For each significant purchase decision they make, Google research found the average shopper used 10.4… Read More

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How to Measure Influence: 12 Communications Pros Design Their Ideal Algorithm

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5 Mistakes to Avoid in B2B Social Media Marketing

In many aspects, social media has changed the way we live. We go to a… Read More

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5 Mistakes to Avoid in B2B Social Media Marketing

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8 Innovative Ways to Think Big in Your B2B PR

No matter your size, thinking big is pivotal to success in B2B PR. That is… Read More

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Social Sidekick August 2017: Social Holidays, Themes, and Noteworthy Events

Woof! The dog days of summer are here—very appropriate, since August includes National Dog Day… Read More

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Social Sidekick August 2017: Social Holidays, Themes, and Noteworthy Events

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You Can Do Your Own Public Relations—Here’s How

I read with interest the post of fellow contributor and PR expert Robert Wynne on… Read More

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Progressives Skewer Silicon Valley Billionaires’ Newest Political Pet Project

Soon after two Silicon Valley billionaires launched an online initiative to rejuvenate the Democratic Party Monday night, veteran progressive political operatives began mocking it as an out-of-touch vanity project. Mark Pincus, co-founder of online gaming company Zynga, and LinkedIn co-founder Reid Hoffman created Win The Future , or “WTF,” as a platform for crowdsourcing ideas that can sway the party in a new direction, according to Recode , which first reported the organization’s launch.   The premise of the group, based at a website of the same name, is that Democratic politicians haven’t been responsive enough to ordinary Americans. But Pincus, the chief architect, told Recode that he also has a specific policy agenda rooted in fears that the party is “already moving too far to the left” and that he’d like to make it more “pro-business.”  The thought of tech billionaires pushing a would-be grassroots agenda that happens to reflect their cosseted worldview and self-interest at a time of mounting inequality and populist anger tickled liberal strategists. “The weakness of the Democratic Party is not due to an underrepresentation of venture capitalists and tech company board members,” said Alex Lawson, executive director of Social Security Works, which advocates for expansion of that federal program

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