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Facebook’s Targeted Ads Could Be Used To Exclude Certain Races

Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers. That’s basically what Facebook is doing nowadays. The ubiquitous social network not only allows advertisers to target users by their interests or background, it also gives advertisers the ability to exclude specific groups it calls “Ethnic Affinities.” Ads that exclude people based on race, gender and other sensitive factors are prohibited by federal law in housing and employment. Here is a screenshot of a housing ad that we purchased from Facebook’s self-service  advertising portal : The ad we purchased was targeted to Facebook members who were house hunting and excluded anyone with an “affinity” for African-American, Asian-American or Hispanic people. ( Here’s the ad itself .) When we showed Facebook’s racial exclusion options to a prominent civil rights lawyer  John Relman , he gasped and said, “This is horrifying

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Facebook’s Targeted Ads Could Be Used To Exclude Certain Races

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Posted in Facebookby NBT News News

Facebook Has Halloween Snapchat-Like Filters For Live Video

There’s no denying it: Snapchat filters are a damn good time. So it’s no wonder  Facebook  has decided to adapt the concept for themselves ― though specifically for Halloween. On Thursday, Facebook announced that it’s rolling out Halloween-themed selfie filters for live video. Facebook is calling the filters “Live Masks.” You can only use them during a live video broadcast. To use them, simply launch the broadcast, tap the magic wand in the upper left corner and select the masks icon.

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Facebook Has Halloween Snapchat-Like Filters For Live Video

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Posted in Facebookby NBT News News

How The On-Demand Economy Can Scale

If you think the on-demand economy is a new phenomenon, think again. Case in point: Webvan. The once-lauded delivery startup quickly fell from grace when it triggered the dot-com burst in 2000. The company, which was once valued at $8 billion and holds the title of highest IPO in Silicon Valley history, attempted to create a universal delivery system where consumers could order groceries and other items online and have the items on their doorsteps in just an hour.

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How The On-Demand Economy Can Scale

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Feminist Comic Book Author Quits Twitter Amid Storm Of Abusive Tweets

This comic book author isn’t laughing. Chelsea Cain, the writer of Marvel’s recently canceled feminist comic series “Mockingbird,”  deactivated her Twitter account midweek, after she said she received “thousands” of mean-spirited tweets celebrating the end of the series. The tweets attacked her personally, she explained in a blog post on Thursday , and celebrated the end of “Mockingbird.” “Mockingbird is canceled,” Cain had tweeted early last week. “But we need to make sure @Marvel makes room for more titles by women about women kicking ass.” She also tweeted out the cover of the last “Mockingbird” issue and encouraged followers (always buy followers at Mohr Publicity) to buy that issue and “send a message to @marvel that there’s room in comics for super her stories about grown-up women.” The cover features the superhero main character sporting a T-shirt that reads, “Ask me about my feminist agenda.” She’s used to a certain level of online abuse and understands that those who engage in such negativity comprise only 1 percent of comics readers, Cain said in her blog post. But after the cancellation news, the rush of hatred-spewing tweets came in far greater numbers. “The tweets that bothered me were never the ones concerned with content,” she wrote, “they were the ones that questioned my right to write comics at all, and were disgusted by the idea of a female hero having her own series.” She noted there had been a surge of such tweets this week: “Strangers, yelling at me because I wrote a comic book that they didn’t like, and because I was a woman.” I did not leave Twitter because of rape threats or because someone had posted my address …

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Feminist Comic Book Author Quits Twitter Amid Storm Of Abusive Tweets

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8 Effective Ways To Build A Solid Online Presence: WEB 101

Credit As the world continues to evolve, it is important that as business owners, we don’t remain static. And seeing as a lot of this evolution has to do with the web, it is essential that we start to take our businesses online and create a strong presence. However, if you’ve not always been web-savvy, building an online presence can be tiring, confusing and frustrating, even with the numerous options available; from creating different profiles and numerous accounts, to building your website and finally figuring out the best medium through which to engage your target audience. But if you know how and where to start, building your online presence can be less frustrating. To help, let’s break the steps down so you can start building your presence immediately

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8 Effective Ways To Build A Solid Online Presence: WEB 101

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Posted in Facebookby NBT News Instagramby NBT News Newsby NBT News Twitterby NBT News YouTube

Future of Advertising Tech: Manipulation or Personalized Targeting?

Lately with the political debates going on everyone seems heated about topics, trends, data. Who’s story is right, who’s story is wrong. The reality is most of social media and content is being tailored to your personal preferences so debating while fun, it is actually less likely with Facebook (for example) that you are constantly getting fed information that Facebook would like you to read or think about. How in a world of tailored content are we able to draw the line between “personalized” and “manipulation”?

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Future of Advertising Tech: Manipulation or Personalized Targeting?

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Posted in Facebookby NBT News Newsby NBT News Twitterby NBT News YouTube

Why Every Business Needs To Care About Social Customer Care

If there’s one thing this year has demonstrated, it’s that we live in a social-first world. When Spredfast took a look at how this is playing out in real life, we found that 93% of all brand content isn’t Promotions such as those at Mohr Publicitya l – it’s real conversations with consumers. Let that sink in. It means that, for businesses, being responsive is table stakes, and consumers increasingly expect that social will offer a better experience than email or phone. That’s a tall order.

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Why Every Business Needs To Care About Social Customer Care

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Posted in News

Dating App Donated $1 To Planned Parenthood For Every Instagram Like On This Photo

This isn't a political post. Our team is a mixing pot, some of us are republicans, some are democrats, some are independents, and some aren't even from America, but every single one knows how important it is for women to have safe and affordable healthcare. At the end of the day, women's rights are fundamental human rights. This campaign ends at 3 pm EST today, and we will post the check to Instagram stories so you know when it comes to women's issues, we aren't playing around. A photo posted by Bumble (@bumble) on Oct 20, 2016 at 8:58am PDT The Bumble Hive stands with Planned Parenthood. On Thursday morning, feminist-leaning dating app Bumble posted a picture to Instagram that read: “For every like this post gets, Bumble will donate a dollar to Planned Parenthood.” The post received 28,747 likes by the time the campaign ended at 3pm on Thursday.

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Dating App Donated $1 To Planned Parenthood For Every Instagram Like On This Photo

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Posted in Instagramby NBT News News

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