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Coachella To Be Streamed On YouTube Yet Again

It was recently announced that the Coachella music festival will be streamed live on YouTube, for the third consecutive year. The festival, that takes place in the Californian, desert began in 1999 and continued to grow for more than a decade, until it was deemed popular enough to be streamed to millions of YouTube viewers in 2011. The decision, in my opinion, posed a simple question, would this effect the desire of people to attend the event and would many decide that they preferred to watch from the comfort of their own home? After all this would eliminated the problem of spending 3 or 4 nights camping in the blazing heat of the desert sun and would certainly be more cost effective. However it appeared that the live streaming of the 2011 festival had the opposite effect and instead portrayed the festival, its atmosphere and line-up in an extremely appealing manner. It was so effective that a record number of attendees was reached at the following event in 2012, with the total number of participants rising by 10,000. Unsurprisingly the festival organisers have decided to stream the concert once again, yet this time they will share the entire opening weekend with digital festival-goers. This increase in coverage is not only likely to drive more attendees to the subsequent event, it also offers new opportunities in terms of advertising, so lets take a look at these. Firstly it offers the opportunity to advertise on the Coachella YouTube channel during specific acts that are more likely to appeal to your target audience, for example indie-rock bands and artists offer the perfect opportunity for the likes of Topman and NME to undertake some valuable brand building. Alternatively similar bands or bands from within the same genre may choose to advertise their latest single or album during a related artist. For both brands and music artists there may also be the opportunity for YouTube takeover of the channel during a band that their target audience are likely to watching. Streaming the entirety of the opening weekend will also see the interest in offline advertising at the event and sponsorship of it rise, as this will offer a vast amount of exposure. What are your views on streaming music event and what opportunities do you feel it offers advertisers? View the live stream at:  www.youtube.com/coachella

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Coachella To Be Streamed On YouTube Yet Again

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Posted in Facebookby NBT News News

How To Better Market Your Business On Pinterest

An up-and-coming IM website, Pinterest, is gaining in popularity. Anyone that is looking for a way to share information may enjoy this bulletin board style website that allows you to “pin” things on your site in a social media format. You have followers, and people, just like on Twitter and Facebook …

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How To Better Market Your Business On Pinterest

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Posted in Pinterest

Why Purely Virtual Teams Don’t Work

Ten years ago today, on April 1, 2003, these things did not exist: facebook , youtube , twitter , linkedin.  Google had not yet gone public, and Wikipedia was in its infancy.  The smartphone was just coming into the market with limited capability.

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Why Purely Virtual Teams Don’t Work

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Posted in Instagram

Next Facebook May Be Chinese as Sites Innovate, Not Copy

Instagram , the photo-sharing app bought by Facebook Inc. last year, offers special effects that can give pictures a weathered black-and-white cast or retro tints. In Beijing, Xu Chaojun’s PaPa app does that, too. In addition, it lets users attach voice messages that can sound like robots or cats.

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Next Facebook May Be Chinese as Sites Innovate, Not Copy

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Posted in Instagram

Pincam (for iPhone)

Like an Instagram for video, Pincam applies effect filters to your iPhone video while you shoot, and cuts out the dull parts.

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Pincam (for iPhone)

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Posted in Instagram

Tablet Sales Continue to Soar, but What Does This Mean for PPC?

The number of tablets sold each year has risen rapidly in recent years and a number of milestones have been met and broken, such as a record number of devices being activated on Christmas Day last year. In 2012 the total number of tablets sold rose by a staggering 78.4% and total sales are expected to reach 190 million units by the end of the year, so it’s safe to say that the popularity of tablets will continue to grow at breakneck speeds. Recent research from IDC, who also provided the previous data, revealed that tablets will begin to outsell laptops by 2017 at the latest and this could even happen as early as 2014. So the big question is what effect will this have on digital marketers and PPC campaigns? We are not necessarily going to provide the answers here, but we will address a number of areas where problems are likely to arise.

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Posted in Facebookby NBT News News

10 Tips To Get More Shares On Facebook

Social Barrel – The Latest on Social Media One of the best things your subscribers can do to your content on Facebook is to share it in their own social circles. Sure, a “like” will still appear on their profiles but “shares” are even more attention-grabbing to other people. It means that the user a …

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10 Tips To Get More Shares On Facebook

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Posted in Pinterest

Three Reasons Your Company Should Consider Pinterest Marketing

This is a guest post by Jennifer Evans Cario and previews her Vocus webinar on April 4th. Register now! The visual web continues to explode within the world of Social Media and Pinterest is at the forefront. In just three short years it has grown from a small Midwestern start-up dedicated to the col …

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Three Reasons Your Company Should Consider Pinterest Marketing

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Posted in Pinterest

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