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John Pavley: Big Brother, Little Brother, Social Brother

A Story of Three Brothers This is a story of three brothers. The oldest brother was known as a real control freak. He wanted to know everything about everyone. He knew what was best for his family and he certainly didn’t trust them to make their own choices. Let’s call him Big Brother . The middle brother believed that everyone should do as they please, but not because he knew what was best, but because he felt family members should pull their own weight

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John Pavley: Big Brother, Little Brother, Social Brother

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Posted in News

Rocket’s Debut Postponed Again

By: Tariq Malik Published: 04/20/2013 04:53 PM EDT on SPACE.com The launch debut of a new privately built rocket will have to wait at least one more day after strong winds thwarted an attempted liftoff on Saturday (April 20). The unmanned Antares rocket was poised to launch into orbit Saturday afternoon from a new seaside pad at NASA’s Wallops Flight Facility along Virginia’s Eastern Shore when the foul weather intervened. The rocket’s next chance to launch occurs Sunday (April 21) at 5 p.m. EDT (2100 GMT). Orbital Sciences had hoped to launch Antares at 5 p.m. EDT on Saturday, but unacceptably strong winds in the upper atmosphere — which could pose a risk to the rocket in mid-flight — prompted them to delay liftoff by an hour at first, then call off the attempt altogether

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Rocket’s Debut Postponed Again

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Posted in News

10 Pinterest Marketing Game-Changers for Your Brand

With a new site design and a recent integration with Bing, our third largest social network doesn’t seem to be losing its buzz. Pinterest is a huge driver of traffic and money; users spend more on purchases they found through Pinterest than Facebook and Twitter combined. It is a platform with a rabi …

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10 Pinterest Marketing Game-Changers for Your Brand

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Posted in Pinterest

Craig Kanalley: Study: Most Facebook Users Self-Censor Posts, Comments

We’ve all been there. You start typing something on social media, you’re about to post it, then you think better of it. Or at least many of us have been there, according to a new study. In a collaboration with Facebook, Carnegie Mellon University Ph.D. student Sauvik Das found that 71 percent of Facebook users censored their posts and comments at the last minute within a 17-day period. Facebook Data Scientist Adam Kramer co-authored the study, which you can read in full in PDF form here . A total of 3.9 million Facebook users were included in the study, so it’s comprehensive. Das and Kramer said the results were higher than expected, adding that “33 percent of all potential posts written by our sample users were censored.” They also suspect that “all users employ last-minute self-censorship on Facebook at some point,” but that wasn’t captured by the study since it only lasted for a short period of time. Fifty-one percent of those studied censored at least one post, while 44 percent censored at least one comment. Some went back on many more potential comments and posts. The study defines self-censorship as “the act of preventing oneself from speaking,” and notes that social media allows users “the ability to type out and review their thoughts prior to sharing them.” During this phase, many users decide to backtrack on what they wrote. Included in the study were users who wrote at least five characters and did not post them. Das and Kramer concluded that there were two primary reasons for self-censorship: the audience is vague (like with a status update) or the audience is extremely narrow (like group posts). Not knowing exactly who you’re reaching or being concerned that what you wrote won’t resonate with a group the way you want it to give people pause. The Atlantic writes that the study might offer Facebook users this takeaway: “Feel free not to share.” Sometimes users do overshare ( TMI ) and it’s just not always worth taking the chance. Now imagine if users could edit their status updates! How much going back would we have then? Currently, you can edit comments and photo captions on Facebook but not status updates, though that’s reportedly been tested in the past.

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Craig Kanalley: Study: Most Facebook Users Self-Censor Posts, Comments

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Posted in News

How social media has changed what it means to be a celebrity

All the Twitter's a stage, and all the tweeters are potential celebrities … and paparazzi. The lines between famous people and the rest of us is getting thinner and thinner as the likes of Twitter, Facebook, and Instagram being us closer and closer. These tools are both exposing celebrities lives even more while also giving Average Joes the chance at 15 minutes of (social media) fame.

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How social media has changed what it means to be a celebrity

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Posted in Instagram

Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well

Social media marketing may seem challenging for any business, even non-profits. But MDG Advertising has created a super informative infographic citing just how stellar non-profits are doing on social media, as it’s become an integral part of fundraising. According to the infographic, the average don …

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Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well

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Posted in Pinterest

Coachella To Be Streamed On YouTube Yet Again

It was recently announced that the Coachella music festival will be streamed live on YouTube, for the third consecutive year. The festival, that takes place in the Californian, desert began in 1999 and continued to grow for more than a decade, until it was deemed popular enough to be streamed to millions of YouTube viewers in 2011. The decision, in my opinion, posed a simple question, would this effect the desire of people to attend the event and would many decide that they preferred to watch from the comfort of their own home? After all this would eliminated the problem of spending 3 or 4 nights camping in the blazing heat of the desert sun and would certainly be more cost effective. However it appeared that the live streaming of the 2011 festival had the opposite effect and instead portrayed the festival, its atmosphere and line-up in an extremely appealing manner. It was so effective that a record number of attendees was reached at the following event in 2012, with the total number of participants rising by 10,000. Unsurprisingly the festival organisers have decided to stream the concert once again, yet this time they will share the entire opening weekend with digital festival-goers. This increase in coverage is not only likely to drive more attendees to the subsequent event, it also offers new opportunities in terms of advertising, so lets take a look at these. Firstly it offers the opportunity to advertise on the Coachella YouTube channel during specific acts that are more likely to appeal to your target audience, for example indie-rock bands and artists offer the perfect opportunity for the likes of Topman and NME to undertake some valuable brand building. Alternatively similar bands or bands from within the same genre may choose to advertise their latest single or album during a related artist. For both brands and music artists there may also be the opportunity for YouTube takeover of the channel during a band that their target audience are likely to watching. Streaming the entirety of the opening weekend will also see the interest in offline advertising at the event and sponsorship of it rise, as this will offer a vast amount of exposure. What are your views on streaming music event and what opportunities do you feel it offers advertisers? View the live stream at:  www.youtube.com/coachella

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Coachella To Be Streamed On YouTube Yet Again

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Posted in Facebookby NBT News News

How To Better Market Your Business On Pinterest

An up-and-coming IM website, Pinterest, is gaining in popularity. Anyone that is looking for a way to share information may enjoy this bulletin board style website that allows you to “pin” things on your site in a social media format. You have followers, and people, just like on Twitter and Facebook …

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How To Better Market Your Business On Pinterest

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Posted in Pinterest

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