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How-To: Setting KPIs for Your Team and Your Company

Most people who run a business or part of a large company struggle when it… Read More

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Tracking David Lynch’s Launch Strategy with Media Monitoring

David Lynch is a well-known auteur and artist. From his brain emerged Blue Velvet, Wild at… Read More

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Social Sidekick 5/28-6/3: Social Holidays, Themes, and Noteworthy Events

Time to break out the BBQ and the white pants, because it’s finally Memorial Day… Read More

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Social First Content Strategy: Start with Social, End with Success

Marketing campaigns inspire stretch goals. Whether the primary focus is increasing awareness, generating leads, engagement,… Read More

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SMARTER Metrics: Effective KPIs for Marketing and PR pros

With an ever-growing emphasis placed on connecting marketing actions to outcomes, measurement matters more than… Read More

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Wendy’s Rewards Chicken Nugget-Loving Teen for Topping Ellen’s Twitter Record (PHOTO)

Wendy’s just rewarded the teen who tried to score a year’s worth of chicken nuggets — even though he fell more than 14 million shy of the restaurant’s Twitter demands. We ain’t hating, since Carter Wilkinson DID beat out Ellen…

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Race for Social Media Impact: The Kentucky Derby

Churchill Downs is home to Kentucky’s “greatest two minutes in sports” and while fortunes were… Read More

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Infographic-Race for Social Media Impact: The Kentucky Derby

Churchill Downs is home to Kentucky’s “greatest two minutes in sports” and while fortunes were… Read More

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