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Most Important KPIs By Funnel Stage: Awareness

You’ve probably heard that your key performance indicators, or KPIs, should play a big role… Read More

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Are Niche Social Media Sites the Beginning of a New Trend?

Major League Baseball (LB) announced a new social media app on April 18, 2017. The… Read More

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Social Sidekick 6/4-6/10: Social Holidays, Themes, and Noteworthy Events

The dog days of summer are here, so throw your social media calendar a bone.… Read More

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Spotting Trends in the PR Industry

Trend spotting in the PR industry is a bit like trying to capture lightning in… Read More

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5 Steps to Successful Purpose-Driven PR

Customers aren’t just looking to buy something. They are looking to buy into something–and that… Read More

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McKayla Maroney Says Ass Video Wasn’t Hacked, Enjoy It

McKayla Maroney says the racy video of her dancing around in some thong underwear was NOT hacked — it was meant to be posted and she’s damn proud of it.  The video first surfaced on her Instagram page on Saturday — and people went crazy…

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Infographic: Is That All? What a Social Media Manager Does

Snap pics, shoot a video, and add 140 characters of clever. While you’re at it,… Read More

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Personas vs. Segments – What’s the Story?

In the customer experience world, there is increasing dialogue about the importance and utilisation of… Read More

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