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Social Media Recap: April 2017

For social media and PR this month, it’s all about visual media. Companies from Apple… Read More

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What Is a Good Marketing Strategy for New Product Development?

Over and again, I have found that fledgling innovators or entrepreneurs start with the product… Read More

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Customer Case Studies: 5 Tips for Staying on Track

When you’re working on case studies, getting the customer interview exactly right is the hardest… Read More

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Lessons for PR from a Winning Sales Team: How to Pitch Media with Persistence and Persuasion

Sales teams and PR professionals have more in common than most people might think.We all… Read More

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Social Sidekick 5.14-5.20: Social Holidays, Themes, and Noteworthy Events

Oh, Mommy Dearest! Mother’s Day will dominate social media this weekend—just like she did your… Read More

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Forecasting Resources Includes Community

Forecasting ResourcesThough the discoveries can be vast, when you think about it, there are only… Read More

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Boost Your Content’s Credibility with These Principles of Journalistic Objectivity

Fake news is a real problem — and not just for journalists.Look no further than… Read More

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#Winning: Using Hashtags to Amplify Your Brand

If your brand does any digital marketing, it may seem like using hashtags is essential… Read More

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