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Infographic: Trick or Treating on Social Media—A Halloween Data Story

The grown-ups aren’t only in charge of stocking up on candy anymore. This Halloween data… Read More

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12 PR Blogs Your Competitors Are Reading (And 3 They Don’t Yet Know About)

What’s on your to do list today? Measuring the performance of your latest campaign? Writing… Read More

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When to Use Sponsored Content

Sponsored content is a hot topic right now. How does a savvy PR pro know… Read More

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Facebook, Instagram, Snapchat, and LinkedIn Updates You Need to Know

2017 has seen a stack of exciting updates from all the major social media platforms.… Read More

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Social Sidekick November 2017: Social Holidays, Themes, and Noteworthy Events

Winter is coming, but holiday treats, friend and family time, as well as a well-tuned… Read More

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Start a Trend with This Essential Ingredient

Let’s Start a TrendNot just any trend. Not a fad, or a fly by night… Read More

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PR Reporting: What to Do When Your Results Are Less Than Stellar

It’s happened. You planned and executed what you thought was going to be a stellar… Read More

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How to Gauge REAL Influence in a Noisy World

The term influencer used to mean someone who wielded great power and authority over their… Read More

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