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Brand Hijacking: Criticism, Commentary, or Harmless Fun?

In an age where anyone or anything can go viral on social media, many influencers… Read More

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Alexis Ren Is Straight Fire In Micro-Bikini Photo Shoot

It may be November … but it’s 74 degrees in Honolulu — so Alexis Ren decided to put on her tiniest bikini and hit the beach.  The “Queen of Instagram” (she’s got more than 11 MILLION followers) was climbing all over some volcanic rocks ……

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The Secret to Creating Personalized Content That’s Relevant Not Creepy

It’s no secret that marketers are finding ways to send personalized messages to subscribers. After… Read More

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Amazon Investigates Jeffrey Tambor for Alleged Sexual Harassment

Jeffrey Tambor is being investigated by Amazon over sexual harassment claims made by his ex-assistant, who happens to be transgender — but Jeffrey’s calling BS. The former assistant, Van Barnes, made the claim about Tambor on Facebook … saying…

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Myth: PR Campaigns Can’t Be Measured

Have you ever proposed a new initiative or asked for an increased budget without knowing… Read More

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Latin American PR Trends: A Focus on Creating Value

In today’s media-saturated market, information overload is a real concern, especially if you’re trying to… Read More

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Beyonce Pays Homage To Lil’ Kim, All in Costumes

Beyonce was Lil’ Kim for Halloween but she didn’t just have one costume in her closet … she had 5!  Bey shared the looks on her Instagram Friday, a few days post-Halloween, and it’s impressive. There’s 1997 Lil’ Kim in a fluorescent fur from…

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How Earned and Paid Media Are Merging—and How It Impacts PR Pros

If there’s one constant in the world of public relations, it’s change. The profession is… Read More

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