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Social Sidekick 4.23-4.29: Social Holidays, Themes, and Noteworthy Events

If social media be the food of engagement, Tweet on! This week kicks off with… Read More

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Finding Great Mentors

Like most, I was lost and confused my freshman year of college. I had moved… Read More

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10 Fashion Brands Nailing Their Snapchat Content Strategy

There’s no shortage of inspiring content from fashion brands and retailers on Snapchat these days—from… Read More

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How to Build a Successful Influencer Strategy on the Right Social Channels

You’ve heard about influencer marketing, but you may not be sure how to build a… Read More

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6 Tips On Working With Much Younger Colleagues

I restarted my career five years ago, after a decades-long hiatus. Previously, I’d been editor-in-chief… Read More

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The New Social: How Social Media Is Changing the Job Market

Social media is changing the world; it affects how we communicate and share news, how… Read More

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The Boolean Touch

Boolean searches are the key to surfacing the coverage you’re looking for about your brand,… Read More

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The Future of Twitter

The one thing you can rely on in social media is that there will be… Read More

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