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Social Sidekick February 2018: Social Holidays, Themes, and Noteworthy Events

And just like that, we’re already onto the second month of 2018! Expect to see a lot of red, not just for Valentine’s Day but also for social holidays like… Read More > > >

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When Brands Chat on Social Media

Social media is traditionally thought of as a brand-to-customer or customer-to-brand marketing channel.But what happens… Read More

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Retaining Customers in the Age of Dying Brand Loyalty

You’ve probably heard that it’s cheaper to keep a current customer than to acquire a… Read More

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Sarah Silverman Explains Why She Paid Medial Bills for Befriended Twitter Troll

Sarah Silverman is able to look past the conduct of a man who went on social media and called her a “c***” … she says because the poor guy is suffering with no financial ability to ease the pain.  We got the comedian at LAX Thursday and…

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Brand Perception: Modern Customer Service on Twitter Is Also PR

Much like peanut butter and jelly, modern customer service on Twitter seems predestined.How to Improve… Read More

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Logan Paul Cut from YouTube Series

Logan Paul’s on the outs with YouTube after posting a video of a suicide victim — he’s been cut from one of its original series … and he’s taking a major hit to the wallet. YouTube announced Wednesday it was dropping Paul from the YouTube Red…

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The State of Live Video (And Where You Should Head)

It’s no secret that live video is what audiences are craving. In a recent study… Read More

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Find and Leverage Micro-Influencers for a PR Boost

Influencer marketing isn’t new – but it is blowing up. Searches for the phrase “influencer… Read More

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