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5 Steps to Successful Purpose-Driven PR

Customers aren’t just looking to buy something. They are looking to buy into something–and that… Read More

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McKayla Maroney Says Ass Video Wasn’t Hacked, Enjoy It

McKayla Maroney says the racy video of her dancing around in some thong underwear was NOT hacked — it was meant to be posted and she’s damn proud of it.  The video first surfaced on her Instagram page on Saturday — and people went crazy…

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Infographic: Is That All? What a Social Media Manager Does

Snap pics, shoot a video, and add 140 characters of clever. While you’re at it,… Read More

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Personas vs. Segments – What’s the Story?

In the customer experience world, there is increasing dialogue about the importance and utilisation of… Read More

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How-To: Setting KPIs for Your Team and Your Company

Most people who run a business or part of a large company struggle when it… Read More

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Tracking David Lynch’s Launch Strategy with Media Monitoring

David Lynch is a well-known auteur and artist. From his brain emerged Blue Velvet, Wild at… Read More

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Social Sidekick 5/28-6/3: Social Holidays, Themes, and Noteworthy Events

Time to break out the BBQ and the white pants, because it’s finally Memorial Day… Read More

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Social First Content Strategy: Start with Social, End with Success

Marketing campaigns inspire stretch goals. Whether the primary focus is increasing awareness, generating leads, engagement,… Read More

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