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The Future Of Mobile Augmented Reality

The popularity of mobile augmented reality (AR) has risen in recent years and this greater exposure and success is set to bring about a number of changes to how it is used. The concept has altered dramatically in terms of usage, as companies attempt to move away from a reliance on location based services and create niche offerings for their desired audience.

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Is Your Mobile Campaign Plagued by Fraudulent Clicks?

On the surface it may appear that your mobile advertising campaign is achieving a degree of success, with a high number of clicks for your ads. However many mobile marketers will be surprised to find that a staggering 40% of all mobile clicks are accidental or fraudulent, with this percentage of clicks being completely useless and having a minute 0.1% conversion rate. Of these worthless clicks, 22% are likely to be accidental and the remaining 18% caused by click fraud

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Microsoft adCenter is now Bing Ads

Microsoft adCenter has changed! It was announced this week, that the online advertising network has become Bing Ads and this move comes as part of a wider re-branding initiative. In the announcement, Microsoft revealed their partnership with Yahoo has now become the Yahoo Bing Networ and subsequently the adCenter has been renamed. Yet the alteration of the name appears to be the largest change to the network, as the format remains largely unchanged and it is safe to assume that is simply a re-branding exercise.

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Facebook Exchange is out of beta

Facebook’s latest platform for purchasing and delivering ads is officially out of beta testing! Facebook Exchange (FBX) is a new way of purchasing ads, based on the concept of real time bidding and this means that display advertising space is sold one impression at a time.

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Google Launches Car Insurance Comparison

Google has launched a car insurance quote comparison service in the UK only. The service shows up as a sponsored listing, marked separately from the AdWords ads, placed right at the top of the organic search results. A step-by-step walkthrough of the comparison service can be seen in the screenshots below.

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BrightonSEO

Last Friday I was lucky enough to spend the day at the seaside for the BrightonSEO event, which consisted of a series of useful and informative talks from a number of figures within the industry. Due to a change in the order of speakers, the first talk of the day that I heard was “Speaking your user’s language” by Stephanie Troeth

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Google for Entrepreneurs offers support to start ups

Google have launched a program aimed at supporting entrepreneurs and providing them with the necessary tools to turn their great ideas into new start ups, hence why they have given it the title of “Google for Entrepreneurs”. The key aim is to inspire and encourage budding businessmen and women to create ideas for new businesses and help them to bring these concepts to fruition, through a number of programs and workshops across the globe. Currently they have over 50 initiatives operating in a total of 30 countries and these initiatives and projects are extremely diverse, as Mary Grove, the head of the program, discusses in the video below

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Mobile Roaming Revenues Surpass $80 Billion In Next 5 Years

Mobile service providers will see mobile roaming revenues soar over the next 5 years, according to a recent study by Juniper Research on the future of mobile roaming and usage. An increase in mobile data usage abroad and a reduction in roaming charges will see revenue rise from $46 billion this year, to a staggering $80 billion in 2017 and this will mean that mobile roaming will account for around 8% of total revenue for the majority of operators

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