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Archive | News

Social Media’s Contribution To Virtual Terrorism

In the United States social networks are considered to be public spaces and any information shared there is covered under

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AdWords Automatically Pick Images To Show On Your Responsive Ads

Advertisers may be surprised to find out that in the last few weeks Google has started forcing the conversion of plain text display ads into responsive ads with an image. This includes the system automatically picking images from your website, Google Drive, Google+, or AdWords stock images, and displaying them alongside your ad text without your approval. This change affects all ad sets that use plain text ads in a display campaign. It also affects responsive ads where any one of the image types has not been provided. Google will automatically select an image that is believed to be representative of the product or service being advertised, and will show it alongside the ad text provided. While the system tends to be fairly smart at picking out images to go with the text, this has become problematic especially for retailers and manufacturers, in cases where AdWords has picked stock images or pictures from Google+ that may not even be products the retailer / manufacturer sells

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Are Your Social Media Profiles Hurting Your Chances Of Getting Hired?

Facebook, Instagram, Twitter, and Snapchat — they’ve all become key tools for communicating with friends and family, sharing

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Using Twitter To Save A Newborn From A Flood

Social media provided stranded people with a digital megaphone that could be carried far beyond Harvey’s path.

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How to Write a News Release in the Modern Age of Journalism

The past decade has brought many changes to the journalistic scene. Among other things, this… Read More

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10 Reasons Your Organization Needs an Internal Newsletter

Most communications pros are focused on getting the word out, not in. But, as we’ve… Read More

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5 Reasons Why You Need an Internal PR Newsletter

As PR pros we can get caught up in the everyday tasks of our work.… Read More

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All My Friends Are Having Babies, So I Did A Newborn Photoshoot With A Twist

I may not be able to relate to my Facebook feed anymore, but maybe that’s not so bad. We all have our different paths and

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