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Snap Makes $3 Billion IPO Details Public

Snap Inc, owner of popular messaging service Snapchat, made many of its financial details public for the first time on Thursday, as it prepared to raise up to $3 billion in an initial public offering in New York that is expected to come in March. The disclosure was Snap’s opening salvo in convincing investors that the company, which launched in 2012 as a free mobile app with disappearing messages, has come up with a sustainable business model despite increasing losses. Snap had confidentially registered with the U.S. Securities and Exchange Commission late last year and kept the prospectus under such tight wraps that even some of its IPO underwriters had not seen it prior to publication on Thursday, sources familiar with the matter told Reuters. Snap said in the IPO registration document published on Thursday it would become the first U.S.

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Jennifer Lopez Drops Best Advertisement. Ever. (PHOTO)

Jennifer Lopez just guaranteed you’re going to Las Vegas to see her show — or at least you definitely want to go.  J Lo revealed as much as Instagram will allow as a reminder she’s about to start up her Vegas residency at Planet Hollywood…

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When Inspiration Strikes: UGC’s Role in the Path to Purchase

Social media has evolved from being a fun pastime to a central part of human life, influencing how we keep in touch with family, socialize with friends and share content we’re passionate about. Across industries, social media has also become a vital part of the consumer journey, and consumers representing all demographics are turning to social networks to seek inspiration and information, and make purchasing decisions. Historically, celebrity endorsements were considered a primary strategy for driving consumer purchases, but today, many people are influenced more by regular, non-celebrity users than by influencers with massive followings. In fact, according to our recent survey, 76 percent of consumers view user-generated content (UGC) as more honest than traditional advertising, demonstrating an indispensable opportunity for brands to better resonate with audiences.To meet this desire for authentic content, marketers should strive to insert UGC into all phases of the purchasing cycle, from discovery to point of purchase to post-purchase. DISCOVERY PHASE Whether they’re scrolling past a photo of a friend modeling a new coat, or perusing images of a favorite shade of nail polish, UGC grants shoppers an intimate understanding of products

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Here’s What’s Really Going On With Mark Zuckerberg’s Hawaiian Land Battle

HONOLULU ― Facebook founder  Mark Zuckerberg is making a lot of noise on the quiet Hawaiian island of Kauai after word got out that lawsuits he filed last month to secure his beachfront estate could force Hawaii residents to sell their inherited land.  Zuckerberg’s 700-acre property, which the billionaire purchased for more than $100 million in 2014, contains almost a dozen smaller parcels known as “kuleana” lands,  according to the Honolulu Star-Advertiser. Local families hold rights to these lands under The Kuleana Act of 1850 and can legally enter Zuckerberg’s estate to reach their parcels. To keep his new property private, three of Zuckerberg’s Hawaii-based companies filed eight lawsuits, called “quiet title and partition” actions, on Dec. 30 against hundreds of people , living and dead, who have partial rights to kuleana lands on the estate, according to court records. A quiet title claim is a common way of establishing real estate ownership, and ultimately may lead to a judge ordering the land sold at auction, the Star-Advertiser reported

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Soulja Boy Asks For Help Gaining Weight In Chris Brown Fight (VIDEO)

Soulja Boy needs to become Soulja Man for his fight against Chris Brown … and he’s asking the fitness world for help with his weight gaining.  Soulja took to Instagram Sunday with his request — asking for any trainers and “muscle fitness…

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Stars and Scars — You Be the Judge

Donald Trump started a big ‘ol war with Arnold, and it’s still hard to believe what those lowlifes did on Facebook Live. So we gotta ask …

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Why I’m Slowly Leaving WordPress To Blog At Medium

Hmm, how do I put this? I’m in love with a platform called Medium. What’s Medium? It’s kind of like a mash-up of Twitter and Wordpress, where you can import stories, write stories, and follow other writers you enjoyed reading. The best part is, it’s taking off. VentureBeat reported a month ago that Medium grew by 140% this year , attracting 60 million monthly visitors.

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One Simple Thing You Can Do To Help Create A Kinder World In The New Year

Worried about the state of the world? Yeah. Me, too. I have an idea. I guarantee that if enough of us do this one thing , our schools/neighborhoods/places of worship will be happier places. Ready for it?

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