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Mohr Publicity Experts at Brand Management

How Brands Can Harness The Power Of Social Media

A recent study by comScore and Facebook has given insight into how brands can use social networks to connect with and influence consumers, using the case studies of a number of retail brands and their marketing efforts on the social networking site. The research, titled “The Power of Like Europe”, provides insight into how a number of European retail brands successfully harnessed the power of liking and sharing, explaining how to use Facebook to build brand awareness, create an online presence and, most importantly, drive consumers to take the desired action. Engagement on social networks and the time spent on them is much higher in Europe, where residents account for a greater proportion of time spent on social networks than any other continent on the planet and this explains why Europe is the ideal place to conduct such a study. The reason that European Facebook users represent such an attractive proposition, is that they spend 32% of their total social networking time on Facebook’s news feed and this is the optimum location for branding to occur

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