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Categorized | Facebook, News, YouTube

Automation On AdWords – Smart Display, Enhanced CPC, and Dynamic Search

Google recently added Smart Display Campaigns to its roster of automated products, which already includes Smart Bidding and Dynamic Search Campaigns. All three elicit the drive to make online advertising simpler, more automatic, and less time-consuming. But how do these products actually work and what will the impact be for marketers? Google clearly isn’t new to automation. Almost all of its commercial products use some form of algorithmic programming and big data management

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Automation On AdWords – Smart Display, Enhanced CPC, and Dynamic Search

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